Sunday Postcards: Notes from an Empath Leader

Virality Won’t Save You But Retention Will

+ New ATF episode and $100 off your ChargeX Ticket

5 Key Moments That Make or Break Customer Loyalty

+ Win Free Power Candy From Hormbles Chormbles!

Your CX Called—It Wants Attention

Every interaction is a promise. Is your CX delivering?

The Great Algorithm Reset

+ Building Marketing That Outlasts Platform Changes

Systems + Soul for Modern Brand Building

Think like a creator, build like a brand. How creator brands are rewriting commerce rules.

How to Build Loyalty Before They Even Buy

Your 2025 playbook continues with retention and lifecycle in this three-part series.

Building a Brand Strategy That Lasts

Your 2025 playbook begins here, starting with brand strategy in this three-part series.

Sunday Postcards: The Emotional Core of a Splurge

We’re not buying what it is. We’re buying what it means.

Sunday Postcards: My Post-BFCM Playbook

You made the sale—now it’s time to build the relationship.

Sunday Postcards: [First Name], personalization is broken

Much like my caffeine intake during BFCM, this is intentional chaos.

Sunday Postcards: SheInnovates or Bust

My top FOUR takeaways from this week's SheInnovates

Sunday Postcards: How Billie Flipped the Script on the Pink Tax