Happy Sunday homies!

I hope that you are all rested and having a stellar weekend. Enjoying those Olympics.

I am headed to Affiliate Summit East tomorrow and I am extra nervy because I was just moved up to the Main Stage. Send thoughts and good vibes that I don’t drop an F-Bomb in front of these people but most of all I AM REALLY NERVOUS.

In the meantime and as a distraction, we are talking AI this week. There’s a ton of resources out there on how you can utilize it in your stack, but how can you actually use it to build your brand experience marketing strategies?

BEEP BOOP 🤖

AI…the hot topic for quite awhile now and everyone has their opinions. Including me…

Everyday it feels like an enablement tool is coming out with new features utilizing AI. Which is great but at times it feels a bit like overload. BUT the fastest way to adoption of AI is incorporating it into our strategy and utilizing it across our marketing and customer experience tactics. Amiright or amiright?

So let’s break that down: How can we be beepin and boopin in Marketing and CX?

Always On

When I was at Feastables as the VP of Customer Experience, I cared DEEPLY about the experience of the consumer but not just from the perspective of support…the BRAND EXPERIENCE. Which translated to the digital experience, and I ran a pretty wild and robust SMS and on site chatbot experience.

To build this, we had to build out our chatbot tool to function across the website and we built this to always be in our sms experience too. In those days (not even that long ago LOL), we weren’t using generative AI but intent based AI. Think workflows, you click this, you get this and that but make it conversational.

If you were texting in the SMS channel, you were receiving a response back after selecting 1, 2, or 3 and it was the best way to build a conversation. (a la Olipop’s experience but make it automated)

Here’s what I found utilizing this tactic, people like to chat and utilizing these types of conversational always on tactics is a form of building community outside of your social channels. By being digitally focused, we became more than just a chocolate brand, we were able to deliver the “MrBeast Voice” in traditional marketing channels but making more of a BRAND EXPERIENCE. We were building relationships as a brand, and not just as the celebrity. Make it fun. Make it engaging.

On the website experience, we had a pretty robust chatbot that was helpful of course, but we also made that an experience. I knew when we launched that we would have people coming in drodes to the website to get a piece of the “MrBeast Experience”. It was important that we not only answered questions before they become questions, but built an experience.

We had literally 90k+ conversations a month in these two channels alone. NINETY-THOUSAND.

Not only did we have that many conversations, but our little bot guy was a revenue maker and contributed to $600k in sales just within the first 4 months of launching. An ALWAYS ON SALES PERSON, how cutie patootie.

This upcoming week and interested on learning more, I am jamming with my good friend Lisa (co-founder of Siena) and our queen of CX Tech Implementations at OLC, Kellianne, talking about AI and the nitty gritty of installing it into your brand. Link here.

Useful Marketing Analytics

Let’s be real..great marketing blends creativity and analytics, but mundane tasks like fixing typos and managing lead lists feel like household chores. These tedious tasks distract us from focusing on innovative strategies and impactful campaigns.

AI is great at taking repetitive tasks and doing them over and over and over again. Now AI is freeing up marketers to be able to focus on the STRATEGY rather than being bogged down by the “chores”. And THAT my friends is where you can focus your attention.

There’s four areas that I prefer to focus my AI marketing strategies on:

First up, MARKET RESEARCH. AI excels at this by analyzing vast data to reveal emerging trends and competitive landscapes, aiding both new and established brands in refining their strategies. Personal favorite is like Google Trends who to me is invaluable for enhancing consumer profiles and staying ahead. (I’ve been using this in my own competitive analysis for my new brand coming ;))

Second, PERSONALIZATION (duh you knew I was going to say this). AI tools can analyze feedback and user interactions to reveal brand perception, offering opportunities for improvement. This continuous feedback loop helps address pain points and ability to adapt, fostering stronger customer relationships and loyalty. Some great tools that I can reco using AI in these instances would be Hark and Cotera.

Next up, PREDICTIVE ANALYTICS. AI analyzes historical data to forecast future trends and consumer behaviors, enabling proactive decisions in product launches, inventory management, and marketing tactics. This foresight keeps brands ahead of market shifts and competitors.

And last but not least, SOCIAL LISTENING. We’ll discuss this more in a future edition, but AI’s best use case is listening to social audiences. It tracks online mentions and sentiment, helping brands manage their reputation by quickly addressing negative feedback and safeguarding their image. A MUST FOR COMMUNITY MANAGEMENT.

And that’s that on AI in CX and Marketing takes.

Here’s your 🤖 takeaways:

AI Enhances Customer Experience: AI-driven marketing and customer strategies, like chatbots, create engaging, continuous interactions, boosting both community and revenue.

AI Optimizes Marketing Efficiency: By automating repetitive tasks and analyzing data, AI allows us to focus on strategic initiatives.

Ongoing AI Maintenance: Effective AI use requires continuous development and integration into the brand strategy.

See ya next week. Same time, same place?

❤️ Jess

UPCOMING EVENTS

1. THIS WEEK!!! Lisa (co-founder of Siena), Kellianne (Queen of CX Tech at OLC) and I are jammin on all things AI and implementing it for your best success in CX.
   🔗 SIGN UP HERE
   

2. EmpowHER (Nicole Harvey’s BB) x Sydney James are hosting a golf scramble in NYC on August 8th.
   🔗 SIGN UP HERE

3. Dillon and I are plotting and planning a very FUN AF Midcoast Presents: Casino Night for Shoptalk Fall in Chicago on October 14, 2024! 

   
   We are still in planning mode, but if you are interested in being on the list for when RSVPs are open, SIGN UP HERE.
   

4. Dillon, Nicole and I are plotting and planning SheInnovates 2!!!
   Sheinnovates is an all women’s summit for those in ecommerce. Location will be Brooklyn, NYC on November 14, 2024.
   
   If you are interested in being on the list for when RSVPs are open, SIGN UP HERE.

BEST PIECE OF CONTENT I’VE SEEN THIS WEEK…

THIS WEEK’S DOPE JOBS

The homies at Bloomreach are searching for a Strategic Account Manager.

My girl Nichole Ramirez is in search of an eCommerce Customer Service Manager at UCLA.

TikTok is in search of a Head of Agency Sales in Austin.

The fam at Digioh is in search of a few roles. CSM, Sales Executive, and Manager of growth.

One of my fav humans Tom Melcher is starting a new company with other previous RX Bar folks and they are in search of 3 key roles to help shape their newest company in Chicago. Director of Service, Director of Growth, and a Director of Sales.

Good luck to all!

👐 BONUS CONTENT 👐

The AfterHours LIVE that was recorded on Monday via Linkedin is hot and ready over on my YouTube channel. We broke down Arrae and even have a special surprise half way through!

This week, I pushed GO on the convo I had with the homie Mike Manheimer, CMO of Postscript

Check it out here:

A WORD ON THIS WEEK’S SPONSOR

Postscript is the leading e-commerce SMS marketing platform. they are transforming the space with their newest feature AI Infinity Testing, enabling effortless testing of thousands of variants and achieving over 20% revenue lifts for beta brands. The AI maintains an on-brand voice through the Brand Center, providing innovative insights that maximize SMS marketing potential.

E-commerce marketers looking to maximize revenue and partner with a cutting-edge team will find Postscript to be the optimal choice, setting new standards in SMS marketing innovation.

And if you are a visual person, check out this post.