Sunday Postcards: WE ARE SO BACK

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WE ARE SO BACK

Old Homies & New Homies! We are BACKKKKK

After taking some time off, I am stoked to reconnect with you and bring back sharing helpful tips and tactics that you can utilize across your brand or business, drawing from my extensive marketing and customer experience background.

Since last writing this newsie, I have embarked on an exciting new-ish chapter in my career. I have since left Feastables as the VP of Customer Experience. WOW, what an incredible (and insane) journey that was! Taking a brand from a mere product idea to launching online, expanding to retail, and eventually going international while simultaneously handling the world’s largest YouTuber’s community was nothing short of exhilarating.

But in December, I decided it was time to forge my own path, and thus, Open Late Collective was born. Though I had been working fractionally as either a marketing leader or CX leader across several brands already, it was time to expand and formalize this venture with my girl gang. Open Late Collective helps brands with Brand Strategy, Consumer Insights, Marketing Strategies, and Customer Experience. While our scope seems broad to the outside, we pride ourselves on helping brands understand the WHY (brand positioning, messaging, who your consumers are) and to deliver the HOW (marketing strategies, VoC and brand experience).

Enough about the workies though and back to the WHY of this newsie. This newsletter is a reflection of my real learnings from working with our clients, or from my former life as an FTE at Feastables and other B2B SaaS startups. Over the years, I have worn many hats, spanning from art school graduate to product marketing for b2b start ups to digital marketing & customer experience in e-commerce. My entire ethos on marketing is grounded in a deep understanding of the consumer and the WHY behind their purchasing decisions.

So, strap in because every week, we will dive into topics like brand marketing, retention and lifecycle marketing, growth marketing, and customer psychology. DEEP THOUGHTS and practical strategies that YOU can tactically apply for your own brand’s success.

For now, let’s keep the reintroduction short and sweet. Consider this a little amuse-bouche of what’s to come. We’ll catch up again next Sunday, same time and place, k?

✌️
- Jess

P.S…you can catch up on some happenings from last week 👇

My co-founder Laura Mena and I hosted a Linkedin LIVE called After Hours Live where we broke down Flings, a pop-tart alternative, from awareness, to acquisition, to retention and beyond! Catch the playback here.

My podcast, The Juice with Jess, released the episode with Sam Coxe, Founder of Flaus, the world’s first electric flosser, this week. Lemme tell ya…if you are a founder, or thinking about being a founder…this one is for you! Check out the epi here.

UPCOMING IRL EVENTS

Events that I am hosting with some good buddies…

  • Are you a Retention or CX leader in NYC and heading to NYC for Grow/The Lead Summit? Eli Weiss and I will be hosting a very very very intimate dinner to kick off our new dinner series “The Empath Club”. Only 4 seats left!

    • MONDAY, JULY 8 IN NYC // THE EMPATH CLUB
      Hosted by Eli Weiss and ME!

  • What happens when good friends get together? We book NYC’s hottest Italian spot for an unforgettable night of pasta and breadsticks. 🤣 This chic, rustic gem has been a Times Square icon for over 40 years, yet many New Yorkers haven't dined there. We wanted to mix it up and have fun with great people from the space. No speeches, just friends enjoying good food and good company without taking ourselves too seriously.

    • TUESDAY, JULY 9 IN NYC // THE DINNA PARTY
      Hosted by Superfiliate and ME!

  • Nik Sharma and I are hosting a fun af morning on July 10th. Come spin with us and afterwards get a hair blowout before heading to The Lead Summit!

    • WEDNESDAY, JULY 10 IN NYC // SOULCYCLE & HAIR BLOW OUTS
      Hosted by Nik Sharma and ME!

Events happening around NYC during Grow / The Lead Summit hosted by some friends…

  • TUESDAY, JULY 9 IN NYC // VIP DINNER AT THE POLO BAR
    Hosted by Kustomer

  • WEDNESDAY, JULY 10 IN NYC // NETWORK & NOSH
    Hosted by ParceLab, Kustomer, Pipe17, Return Bear & Flip

  • WEDNESDAY, JULY 10 IN NYC // D2C PASTA MAKING PARTY
    Hosted by Kustomer, Hark & Orderprotection.com

BEST PIECE OF CONTENT I’VE SEEN THIS WEEK…

THIS WEEK’S DOPE JOBS

Another week down! Lemme help you get a new jobby job :)

The homies at Sharma Brands are hiring for quite a few roles - Retention Coordinator Role (for my college grad BBs, this one is for you :)), Account Coordinator, Email Designer & Web Designer

For my CPG peeps, poppi is hiring a Director of Sales Operations

For my social media bevvie enthusiasts, OLIPOP PBC is hiring for a Director of Social Media 

Dollar Shave Club is hiring for a Sr Manager, Retention & Lifecycle

We know how much we love consumer insights and came across this role at Tecovas for a Consumer Insights Manager role

For my CX peeps, MeUndies is looking for a Director of CX

Bose Corporation is looking for a VP of Customer Experience (writing this as I have my headphones so loud in my ears)

Good luck to all! IYL.

Interested in co-hosting an event or sponsoring a future newsletter?